About Us
Our team
Ed Ross – Fractional COO | Dornoch Group
Ed Ross is a former CEO and the principal Fractional COO at Dornoch Group, where he partners with founder-led and growth-stage organizations to drive strategic growth, operational discipline, and leadership effectiveness.
As a chief executive, Ed led organizations through periods of growth and complexity, building scalable operating systems, strengthening leadership teams, and aligning day-to-day execution with long-term strategy. His experience at the helm gives him a unique ability to step into organizations quickly, identify constraints, and create clarity where operations and leadership intersect.
Through Dornoch Group’s Fractional COO services, Ed works alongside owners and executive teams to implement practical, data-informed solutions that improve efficiency, accountability, and profitability. His approach is hands-on and collaborative—focused on building strong leaders, resilient systems, and organizations that can compete and thrive in demanding markets.
Ed is known as a trusted operational partner who brings structure without rigidity, strategy without theory, and leadership that produces measurable results.
Our history
Why Dornoch Group Was Launched
Dornoch Group was launched after years of working inside organizations as a CEO and senior operator, where one pattern became consistently clear: many capable businesses struggle not because of a lack of vision or effort, but because they lack experienced operational leadership at critical moments of growth.
Across industries, Ed Ross saw founders and leadership teams stretched thin—managing rapid growth, people challenges, and operational complexity without the systems or executive support needed to sustain momentum. Hiring a full-time COO was often premature or financially unrealistic, yet the need for strategic execution and leadership development was immediate.
Dornoch Group was created to fill that gap.
By offering Fractional COO services, Dornoch Group provides organizations with access to seasoned executive leadership precisely when they need it—bringing structure, clarity, and disciplined execution without long-term overhead. The firm’s mission is to help businesses move from reactive to intentional, from growth by chance to growth by design.
Today, Dornoch Group exists to empower organizations with the strategies, leadership frameworks, and operational systems required to compete, scale, and thrive in an increasingly demanding market.
Our mission
Dornoch Group exists to help organizations move from complexity to clarity.
Our mission is to empower businesses with experienced operational leadership, practical strategy, and disciplined execution—so they can scale with confidence, develop strong leaders, and achieve sustainable growth in competitive markets.
We partner closely with owners and executive teams to turn vision into action, aligning people, processes, and performance to create organizations built to last.
Our Values
Clarity Over Chaos
We believe most business challenges are solvable with the right structure and perspective. We bring clarity to complex environments by simplifying decisions, priorities, and execution.
Leadership First
Strong systems matter, but strong leaders matter more. We focus on developing accountable, capable leadership teams that can sustain results long after our engagement ends.
Practical Execution
We value strategies that work in the real world. Our approach is hands-on, data-informed, and grounded in implementation—not theory.
Partnership, Not Consultancy
We work alongside our clients, not above them. Trust, transparency, and shared accountability define how we engage and deliver results.
Sustainable Growth
We prioritize long-term performance over short-term wins. Every system, process, and decision is designed to support scalable, repeatable success.